Pigment Dispersion Manufacturer

Home/ Case Studies/ Pan Technology
  • Touch Device Ready
    Touch Device Readymakes better field sales tool
  • Editable Data Sheets
    Editable Data Sheetsprovide accurate specifications
  • Optimized for Printing
    Optimized for Printingstreamlines customer data access
  • Calls to Action
    Calls to Actiongenerate sample request leads

Pan TechnologyBefore 

We met with the VP of Marketing of this industrial pigment manufacturer when he was hired to improve sales in an industry that was being cannibalized by mergers and customer acquisitions. One of his first priorities was to get the company's static website updated to reflect their product offerings, markets served and sales contacts, and to automate their sample requests process for lead generation.  

We won their business because, not only were we able to provide what he needed - a site he could easily update himself with a CRM system to record and track sample lead requests, but because we were also able to design interactive data sheets he could routinely update for customers and salespeople to easily access and print in a variety of ways, which eliminated a lot of waste. And finally, we won their business because we could provide them with a search engine optimization strategy and search engine marketing services to place them nationally on the first page of all the search engine results.  Since then, their site has been made mobile touch friendly for field sales.

Lead Generation Using:

  • Advertising
  • Website
  • Content Management System
  • Google Apps

Project Services:

  • Creative
  • Online Strategy
  • Design
  • Development
  • Branding / Logo
  • Content Writing
  • Tracking & Analytics
  • Online Reporting

Leads2Biz Features:

  • Mobile
  • Responsive
  • eCommerce
  • Email Marketing
  • Custom Web Apps
  • 3rd Party Integration
  • Customer Database
  • Content Editor
  • Web Forms
  • Blogs
  • Maps
  • Calendars
  • Secure Zones
  • Forums
  • Media Management
  • Photo Galleries
  • Video

Nice things clients have said...

In reviewing our marketing results, we found that almost all of our new business is coming through our site... and business is good!

Thanks again for all your creative work and efforts.

Frank Magdits, VP, Marketing {tag_name_value}